clientClient analytics implementation

Propulse Analytics

Full PostHog.com analytics implementation for a SaaS client — event tracking, daily cron sync, user metrics, Slack alerts, and conversion funnels.

Dual-sync analytics architecture with automated Slack alerts

PostHogNext.jsVercel CronSlack

The problem

The product team needed a dependable view of user behavior and conversion instead of isolated analytics events.

What I built

  • Implemented PostHog event tracking, scheduled KPI synchronization, funnel monitoring, user metrics, and Slack alerts for Propulse.me.

Reliability and safeguards

  • Separated client instrumentation from scheduled aggregation and operational alerts so failures are easier to diagnose.

Outcome

A named client implementation used for product analytics and operational monitoring.